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Brands I’ve Helped Transform
@stackndays
After launching my independent digital media consulting firm, one of my first clients was the Stack‘n’Days Podcast. I redesigned the podcast’s social media presence by spearheading their content strategy, production, management and metrics. About 10 months of working with Stack‘n’Days resulted in over 118K views on Instagram and 34K views on TikTok, along with a 26% increase in followers and a 424% increase in reach.
On Threads
@wirecutter
During my time at Wirecutter, I led a team of strategists by overseeing strategy across four social media platforms and retail events like Black Friday. This included designing social creative, writing copy, and distributing content to promote Wirecutter across Facebook, Twitter, Instagram, and TikTok. These efforts increased social traffic to the website by 20% YoY, Facebook engagements by 36% YoY, TikTok followers by 12% YoY, and Instagram followers by 40% YoY. I also oversaw the launch and execution of team initiatives, such as audience ambassadors, social creative, and social series.
@sufficientlyblk
While co-hosting the Sufficiently Black podcast, I managed the show's social media accounts. I initially focused on Twitter and Instagram and then transitioned to solely managing Instagram, where I increased our followers by 595% in two months and helped us amass nearly 2M+ views on Reels.
@theweek
As a one-woman social media team, I managed and developed strategies for six social media platforms while at The Week. My efforts increased our Instagram followers by 90% and established our presence on Reddit, which drove 1M+ sessions to the site. I also spearheaded community efforts by launching an events-driven Facebook group and various audience-first campaigns.
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